What Kinds of Ephemeral Content to Post

The last few blog posts have talked a lot about how to use ephemeral content (especially Snapchat and Instagram Stories) to your advantage. But we haven’t yet answered the eternal question – what should you post?

There’s no one-size-fits-all answer to that question, but here are some ideas:

  1. Flash sales
  2. Limited-time coupons
  3. Behind the scenes of your creative process or business workings
  4. Highlight an employee who did something great
  5. Celebrate an employee’s birthday
  6. Unusual visitors to the office (e.g. if someone brings their dog in)
  7. Post-work drinks or carry-in lunches for the team
  8. Where you are (whether that’s an industry event or a client’s office)
  9. Promote your latest deal, sale, or blog post
  10. A funny event or mistake that happened around the office (e.g. someone forgot to put the coffee pot under the coffee maker before they turned it on)
  11. Give a shoutout to an employee or business partner
  12. Promote other social networks your business is on
  13. Have a member of your team use a face-distorting filter (bonus points if it’s someone high up like a marketing manager)
  14. Do a live video with a Q&A
  15. Partner with an influencer for a Snapchat or Instagram “takeover”

Above all, keep your eyes open for creative opportunities. There’s a lot of ephemeral content-worthy things all around you; the key is training yourself to recognize it. To start, take time every so often to slow down and think, “Is there anything going on right now that would be interesting to post?” A lot of the time, the answer will be no. But sometimes you’ll realize that something happening right in front of you is a great thing to post. Keep your eyes open for those moments, and you’ll never run out of ephemeral content to post.

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