Will IGTV Replace YouTube?

Instagram moved in on Snapchat’s territory when it launched Instagram Stories in 2016. Now it’s moving in on another social media network: YouTube. Instagram launched IGTV at the end of June 2018. IGTV is a long-form video platform, with video lengths going up to an hour (as opposed to regular Instagram posts, which limit videosContinue reading “Will IGTV Replace YouTube?”

How to Find and Use Instagram Analytics

Instagram is a hugely popular social media network, especially with the Millennials and younger group. Instagram’s analytics aren’t hard to use, and they can help inform your posting strategy. So let’s take a look. How to Find Instagram Analytics Instagram analytics are actually really easy to find. Open the Instagram app and go to yourContinue reading “How to Find and Use Instagram Analytics”

How to Succeed with Instagram Stories

If Snapchat is the network that started the ephemeral content trend, Instagram is the one that perfected it – Instagram stories has more daily users than Snapchat! Companies that do it well make creating a great Instagram story look easy, but it’s harder than it looks. Here are a few tips to help you succeedContinue reading “How to Succeed with Instagram Stories”

How to Use Instagram Stories

If you haven’t done anything with Instagram Stories yet, it can seem overwhelming. There’s a lot of features that you can use, but it’s not always intuitive to use them, and seeing other people or companies’ professional-looking stories can be intimidating. So in this post, I’m going to walk you through creating an Instagram storyContinue reading “How to Use Instagram Stories”

A Quick Guide to Optimizing Your Instagram Profile

Getting your Instagram account right might not seem that hard – after all, you set up a lot of it when you signed up. But optimizing your Instagram profile actually takes some thought. It takes less than a second for people to form an impression of your account when they first encounter it, and youContinue reading “A Quick Guide to Optimizing Your Instagram Profile”