How to Use Instagram Stories

If you haven’t done anything with Instagram Stories yet, it can seem overwhelming. There’s a lot of features that you can use, but it’s not always intuitive to use them, and seeing other people or companies’ professional-looking stories can be intimidating. So in this post, I’m going to walk you through creating an Instagram storyContinue reading “How to Use Instagram Stories”

Successful Social Media Marketing on Snapchat

Snapchat is the network that started it all when it comes to ephemeral content – their entire network is built on the idea of content that disappears after 24 hours (or, in the case of private messages, after one viewing). At first, it was purely a social network, with social media marketers not sure howContinue reading “Successful Social Media Marketing on Snapchat”

Where Is Facebook Heading? An End-of-Year Reflection

It’s the end of the year, which means it’s time to do some predicting of the direction of social media marketing and what will be successful in 2018. All of my December blog posts are going to be focused on trends and predictions for the coming year. Starting today with a social media giant: Facebook.Continue reading “Where Is Facebook Heading? An End-of-Year Reflection”

A Quick Guide to Optimizing Your Instagram Profile

Getting your Instagram account right might not seem that hard – after all, you set up a lot of it when you signed up. But optimizing your Instagram profile actually takes some thought. It takes less than a second for people to form an impression of your account when they first encounter it, and youContinue reading “A Quick Guide to Optimizing Your Instagram Profile”

Are Facebook Pages Still Relevant in 2017?

You may have heard rumors of the decline of Facebook for business – that pages aren’t useful anymore and that likes mean nothing (or very little). But even if you haven’t, you may have doubts about putting effort into the social media giant. After all, it’s 13 years old, it doesn’t have a very specializedContinue reading “Are Facebook Pages Still Relevant in 2017?”