Ephemeral Content: The Trend to Watch in 2018

I had to name one 2017 trend that is going to explode in 2018, it would be ephemeral content. Ephemeral content is content that disappears after a certain amount of time. Snapchat is build on the concept of ephemeral content – all pictures and videos posted on Snapchat are only available for 24 hours beforeContinue reading “Ephemeral Content: The Trend to Watch in 2018”

Where Is Facebook Heading? An End-of-Year Reflection

It’s the end of the year, which means it’s time to do some predicting of the direction of social media marketing and what will be successful in 2018. All of my December blog posts are going to be focused on trends and predictions for the coming year. Starting today with a social media giant: Facebook.Continue reading “Where Is Facebook Heading? An End-of-Year Reflection”