SEO – Ely Social

How to Start Link Building for SEO

Image of a person writing SEO terms in front of them

Links (to your site from other sites) are hugely important in SEO. These links tell search engines that your website is credible and valuable – after all, these other sites found it useful enough to link to it – and the number of links to your site tells the search engine how popular your siteContinue reading “How to Start Link Building for SEO”

Site Structure for SEO

Image of a hierarchy of website pages, with Homepage at the top, and About, Products, and Contacts as sub-pages beneath that

Site structure is a very important but often-overlooked element of search engine optimization. It’s also one of the least understood. In this post, we’re going to demystify the basics of site structure. If you don’t manage your own website, you may want to send this post to your webmaster, but even if you’re not upContinue reading “Site Structure for SEO”

Keyword Research: The Basics

Picture of a laptop with Google open for keyword research

When you’re doing on-page SEO, keywords are hugely important. They are one of the cornerstones of good SEO – you’re not going to rank in the search engines if the search engines don’t know what you should be ranking for! Sometimes it seems obvious what the keyword for your page or post should be, otherContinue reading “Keyword Research: The Basics”

On-Page SEO: The Basics

Image that reads "SEO" in large letters with the "O" as a magnifying glass - around it are related terms like "tags," "on-page seo," metadata, etc.

Often when people think of search engine optimization (SEO), on-page SEO is what comes to mind. On-page SEO is exactly what it sounds like – the elements of SEO that are actually on the page, like keywords and headings. There are other elements of SEO that are not “on-page” and have to do with thingsContinue reading “On-Page SEO: The Basics”