What Kinds of Ephemeral Content to Post

The last few blog posts have talked a lot about how to use ephemeral content (especially Snapchat and Instagram Stories) to your advantage. But we haven’t yet answered the eternal question – what should you post? There’s no one-size-fits-all answer to that question, but here are some ideas: Flash sales Limited-time coupons Behind the scenes

How to Succeed with Instagram Stories

If Snapchat is the network that started the ephemeral content trend, Instagram is the one that perfected it – Instagram stories has more daily users than Snapchat! Companies that do it well make creating a great Instagram story look easy, but it’s harder than it looks. Here are a few tips to help you succeed

Successful Social Media Marketing on Snapchat

Snapchat is the network that started it all when it comes to ephemeral content – their entire network is built on the idea of content that disappears after 24 hours (or, in the case of private messages, after one viewing). At first, it was purely a social network, with social media marketers not sure how

Why You Should Invest in Ephemeral Content Now

I posted about ephemeral content once before, during my end-of-year predictions, when I said that ephemeral content was going to explode in 2018. With that said, I want to talk about why you should start investing in ephemeral content. What is ephemeral content? Ephemeral content is content that disappears after a set amount of time

Editing Tips for Social Video

For my last blog post of video month, let’s get into some of the details and talk about editing. There are a lot of different editing software out there, and they all do things a little bit differently, so I’m not going to give you precise instructions for how to do things. Unfortunately, you’re going