What Kinds of Ephemeral Content to Post

The last few blog posts have talked a lot about how to use ephemeral content (especially Snapchat and Instagram Stories) to your advantage. But we haven’t yet answered the eternal question – what should you post? There’s no one-size-fits-all answer to that question, but here are some ideas: Flash sales Limited-time coupons Behind the scenesContinue reading “What Kinds of Ephemeral Content to Post”

How to Succeed with Instagram Stories

If Snapchat is the network that started the ephemeral content trend, Instagram is the one that perfected it – Instagram stories has more daily users than Snapchat! Companies that do it well make creating a great Instagram story look easy, but it’s harder than it looks. Here are a few tips to help you succeedContinue reading “How to Succeed with Instagram Stories”

Successful Social Media Marketing on Snapchat

Snapchat is the network that started it all when it comes to ephemeral content – their entire network is built on the idea of content that disappears after 24 hours (or, in the case of private messages, after one viewing). At first, it was purely a social network, with social media marketers not sure howContinue reading “Successful Social Media Marketing on Snapchat”

Why You Should Invest in Ephemeral Content Now

I posted about ephemeral content once before, during my end-of-year predictions, when I said that ephemeral content was going to explode in 2018. With that said, I want to talk about why you should start investing in ephemeral content. What is ephemeral content? Ephemeral content is content that disappears after a set amount of timeContinue reading “Why You Should Invest in Ephemeral Content Now”