Editing Tips for Social Video

For my last blog post of video month, let’s get into some of the details and talk about editing. There are a lot of different editing software out there, and they all do things a little bit differently, so I’m not going to give you precise instructions for how to do things. Unfortunately, you’re going

5 Types of Videos to Use in Your Social Media Marketing

I’ve spent most of “video month” focusing on the how (and a little bit of the why) of making videos to post on social media. Now it’s time to answer the question I know I’ve asked myself a lot – what? What kind of videos should I post? Here are a few ideas for the

Equipment for Filming Social Video

Don’t have a professional video camera and a lighting kit? No worries, neither do I. If you can afford to buy professional equipment, great! But if you can’t (or don’t know how to use it), that’s okay. There’s a lot of substitutes you can use. My incredibly cheap filming setup involves a whiskey bottle –

Why You Should Add Video To Your Social Media Mix

If you follow me on social media at all, you probably saw Tuesday’s video talking about using video on social media. In that video, I mentioned that video was huge in 2017 and is only going to get bigger in 2018. Today I’m going to dig into specifics and give you some cold hard numbers