Site Structure for SEO

Site structure is a very important but often-overlooked element of search engine optimization. It’s also one of the least understood. In this post, we’re going to demystify the basics of site structure. If you don’t manage your own website, you may want to send this post to your webmaster, but even if you’re not upContinue reading “Site Structure for SEO”

How to Use Google Analytics

Google Analytics is Google’s robust system for analyzing the data connected to your website. It tracks website visitors, traffic sources, visitor behavior, and more. If your business is data-driven in any way (and we’ve never encountered a business that wasn’t), you need data on your website’s performance just as much as you need data onContinue reading “How to Use Google Analytics”

Common About Page Mistakes – And How to Fix Them

The About page is the second most visited page on your website (second only to the homepage). After reading your pitch on the homepage, assuming they’re still interested, their next step in researching this potential purpose is the About page – they want to learn more about you and what your company is all about.Continue reading “Common About Page Mistakes – And How to Fix Them”

Website Design for Capturing Leads

The entire goal of marketing is to turn the traffic – people visiting your site – into customers. And often, the first step towards turning that person into a customer is turning them into a┬álead. A lead is someone who’s shown they’re interested in what you have to say by providing their contact information (usuallyContinue reading “Website Design for Capturing Leads”

Website Basics for Marketing

When it comes to social media marketing, everyone is focused on timing posts and creating content to post and integrating paid ads into their social media strategy. Websites hardly ever factor into the equation – but they should. Why are websites important? Your website is your “home base.” It’s not subject to the whims ofContinue reading “Website Basics for Marketing”